EGO SUM is an Ukrainian women's clothing brand, founded in March 2023 in Kyiv.

The brand name translates from Latin as "I am," in English, "I AM." This name encapsulates the concept of the brand, focusing on who a person already is, with their tastes, values, and habits. It's about women who say, "I already understand everything". They have already discovered themselves and simply emphasize their status and image. The brand's main mission is to reflect a woman's inner state in her outward appearance because only through this fusion of inner and outer can she feel truly comfortable. EGO SUM's products are a synthesis of classic cuts and innovative solutions. The collections blend timeless style with intriguing design accents, ensuring that the clothing remains unique and always relevant.