EGO SUM is a women's clothing brand, founded in March 2023 in Kyiv.

The brand’s name comes from Latin and translates as “I am.” It embodies the core philosophy of EGO SUM — a focus on who a woman already is, with her tastes, values, and habits fully formed. It is about women who say, “I already understand everything.” They have discovered themselves and simply emphasize their status and image. The main mission of EGO SUM is to reflect a woman’s inner state through her outward appearance, because only the harmony between inner and outer allows her to feel truly comfortable. EGO SUM designs are a synthesis of classic tailoring and innovative solutions. Each collection blends timeless silhouettes with distinctive design accents, ensuring the pieces remain unique, refined, and always relevant.